Practical Tips on Picking the Right Domain Name – Part 2

Just how important is picking out the right domain name for SEO success?

In part 1, we discussed branding and using keywords in the domain name to get a search engine ranking advantage. Now let’s turn our eyes to the more practical, since the theory is clearly understood.

First, when checking any research for good SEO value domain names, it makes sense to go to the source of keyword data and that’s Google.com. Google has a keyword tool that is free but beware; the data does not represent true clicks or even searches for the phrase you put in to the box. The search results represent a “broad” search and are certainly inflated because all keyword search phrases that also include the key phrase you search will be included in that data. That means someone searching for the keyword “web design” will be provided results that include data for “web design reviews” because that is part of the phrase.

To illustrate this important point, let’s search web design in the Google Keyword Tool found here https://adwords.google.com/select/KeywordToolExternal. The results show 4,090,000 searches month for the term web design. However, because of how Google calculates this data, we strongly suggest you simply take 42% of the results as the amount of real traffic you could get if you were #1 for that phrase.

Let’s take it further to illustrate what I meant by the term “broad” phrase. Do the same search and choose [exact] search in the left column and you get an exact phrase count. Note that the total exact searches monthly are now 301,000. While very substantial and worth almost anything that someone would ask for it, it’s still less than 10% of the broad phrase match. Then take 42% of that number because Google inflates the data to get your real number of 126,420. This is the traffic number you want to take in to consideration when you use an exact phrase to purchase a domain name and you were #1 for that phrase.

Here is the process:

1. Search using the Google Keyword Tool for the terms that you want to determine if they may be a good fit for your business and have traffic which is the point of this exercise.

2. Filter the result by [exact] match type in left column

3. Determine if there is enough traffic to warrant a purchase of that domain name by considering only 42% of the Google result.

I am often asked “how much traffic should there be before I should consider purchasing a domain’. The answer varies and there is neither a short answer nor a general one. But to help you decide consider this:

If your website converted at 1%, then for every 100 visitors you would make 1 sale and net profit of X. Increase the conversion rate and the purchase becomes more valuable to you. If in this scenario your website converted at 1%, you get 126,420 visitors a month because you are #1, then you could reasonably count on 1,264 sales of what is typically a high ticket item like web design. You do the math…would you buy this domain?

Finally, and it all comes down to this…you should consider not only the .com for branding purposes possibly, but the “loophole” extends to the .net and .org extensions as well! MAKE SURE YOU UNDERSTAND THIS.

TAKEAWAY: Find a domain name with an exact search phrase with good traffic and make sure it’s a .com, .net or .org ONLY and you will have a tremendous advantage in your efforts to rank highly for that term and will also get a boost for other terms that include that term as in our example, “web site reviews”.

Next, In part 3, we will look at HOW to purchase a good domain name.