100 Content Topics For Family Law Attorneys

100 Content Topics For Family Law Attorneys You understand the importance of writing quality content to attract visitors to your website, however, if you are like me, you probably have a hard time coming up with ideas for compelling content topics. Never again. We have analyzed the most searched family law phrases and compiled a […]

What Content Does My Legal Website Need?

What Content Does My Legal Website Need? So you know how to write great content, feel empowered to knock it out, and then you hit a major stumbling block- what the heck are you supposed to be writing? Understanding appropriate content for your law firm website can be challenging, whether you are starting from the […]

Copywriting for Attorneys

Copywriting for Lawyers   Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This is […]

Creating an Effective About Us Page For Attorneys

Anatomy of an Effective About Us Page For Attorneys One of the most important pages on your law firm website is your “About Us” page. While your entire website should reflect what your firm does, the types of clients you represent, and your corporate beliefs as a whole, your individual profile allows you to begin […]

6 Attorney Market Differentiators

Stand Out! 6 Attorney Market Differentiators   When a client is selecting an attorney, what makes them choose one over another? Standing out in a field of black suits can be very challenging, especially when you all offer virtually identical services. What can you do to get noticed and ultimately win more business? Here are […]

Trust Elements For Attorney Websites

Trust Elements For Attorney Websites As a Law Firm, you want to evoke an image of professionalism, expertise, and credibility, both within your four walls, and in the image you project to the outside world through your use of marketing, including your website. For many of your website visitors, this is the first experience they […]

Hero Shots & Photography For Lawyers

Hero Shots & Photography For Lawyers What is a Hero Shot? A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear […]

Testimonials & Reviews for Attorneys

Testimonials & Reviews for Attorneys Are You A 5-Star Attorney? When making any sort of purchasing decision, customers are typically drawn to reviews to determine what product is the best, or best suited to their needs, before making a final choice. While your law firm does not have a physical product to promote, the idea […]

Timing is Everything: Law Firm Lead Follow-Up Process

Timing is Everything: Law Firm Lead Follow-Up Process Did you know that you are 100 times more likely to reach a prospect if you respond within 5 minutes, and 21 times more likely to convert them to a client? That is because time is of the essence. When a prospect reaches out to you, they […]

Qualifying a Lead for Attorneys

Qualifying a Lead for Attorneys- Best Practices, Examples, & Scenarios A new prospective client has reached out, requesting to speak with you regarding a legal need. Fantastic! However, every new contact doesn’t turn into a new client, for a number of reasons. While you’ve got the basics of attorney call handling down, you find you are still […]