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Anatomy of an Effective About Us Page For Attorneys

One of the most important pages on your law firm website is your “About Us” page. While your entire website should reflect what your firm does, the types of clients you represent, and your corporate beliefs as a whole, your individual profile allows you to begin to build a personal connection with a website visitor … read more

6 Steps to Killer Sales Letters That Convert!

Crafting the words needed to convince someone to purchase your product or service can be a challenge. Most sales people are not writers, and that can make it difficult for them to whip up an amazing, convincing sales letter with no direction. Through our years of research and marketing, we have found that starting with … read more