What Content Does My Legal Website Need?
So you know how to write great content, feel empowered to knock it out, and then you hit a major stumbling block- what the heck are you supposed to be writing? Understanding appropriate content for your law firm website can be challenging, whether you are starting from the beginning, or looking to expand your current read more
Copywriting for Lawyers
Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This is read more
Beef Up your Blog with Visual Content
Words, words, words… do you think your clients ever get tired of just MORE WORDS? I know that I do. It seems like I spend most of my days reading this article or that one, and end up retaining only a fraction of what I have read. This is frustrating to say the least. How read more
6 Steps to Killer Sales Letters That Convert!
Crafting the words needed to convince someone to purchase your product or service can be a challenge. Most sales people are not writers, and that can make it difficult for them to whip up an amazing, convincing sales letter with no direction. Through our years of research and marketing, we have found that starting with read more
