A free consultation can be a huge benefit to any practice, when handled properly. We have seen law firms excel at making free consultations work for them, and others who have struggled with defining and utilizing a process that works. We have reviewed the best and the worst, and found that it comes down to … read more
The Power of the Free Consultation- Part 1 of 3
There are a lot of questions and controversy regarding Free Consultations. Should you offer them or not? What are the benefits of offering a free consultation? What are the downsides? And most importantly, how do you make a free consultation work for you? Consider this: How would you feel if you called us to discuss … read more
Testimonials & Reviews for Attorneys
Are You A 5-Star Attorney? When making any sort of purchasing decision, customers are typically drawn to reviews to determine what product is the best, or best suited to their needs, before making a final choice. While your law firm does not have a physical product to promote, the idea that reviews can help to … read more
Hero Shots & Photography For Lawyers
What is a Hero Shot? A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear shot of you, looking like the … read more
Trust Elements For Attorney Websites
As a Law Firm, you want to evoke an image of professionalism, expertise, and credibility, both within your four walls, and in the image you project to the outside world through your use of marketing, including your website. For many of your website visitors, this is the first experience they have ever had with finding … read more