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The #1 Thing On Your Corporate Christmas List

Dear Clients, Visitors, & Friends, As a child, one of my favorite things about the pre-holiday season was writing my letter to Santa. I was a very thoughtful child who always made sure to enquire about the health of the reindeer, elves, and Mrs. Claus, but only as a perfunctory pleasantry before getting to the … read more

Stand Out! 6 Attorney Market Differentiators

When a client is selecting an attorney, what makes them choose one over another? Standing out in a field of black suits can be very challenging, especially when you all offer virtually identical services. What can you do to get noticed and ultimately win more business? Here are 6 items you can use to differentiate … read more

Timing is Everything: Law Firm Lead Follow-Up Process

Did you know that you are 100 times more likely to reach a prospect if you respond within 5 minutes, and 21 times more likely to convert them to a client? That is because time is of the essence. When a prospect reaches out to you, they are actively engaged in the purchasing decisionat that … read more

Testimonials & Reviews for Attorneys

Are You A 5-Star Attorney? When making any sort of purchasing decision, customers are typically drawn to reviews to determine what product is the best, or best suited to their needs, before making a final choice. While your law firm does not have a physical product to promote, the idea that reviews can help to … read more

6 Steps to Killer Sales Letters That Convert!

Crafting the words needed to convince someone to purchase your product or service can be a challenge. Most sales people are not writers, and that can make it difficult for them to whip up an amazing, convincing sales letter with no direction. Through our years of research and marketing, we have found that starting with … read more