Search Engine Optimization

SEO Tips for website online marketing. Learn how to increase rankings, create copy that converts, and more from the SEO experts at Mark My Words Media.

Time for Spring Cleaning!

Mark My Words Media Newsletter- April, 2018

The fresh renewal of April showers brings more than May flowers- it provides the perfect opportunity for some spring cleaning! As a digital company, we have to do more than clean our physical desks. We have to make sure that our online office is in good shape as well. For us, cleaning is all about read more

The Death of Facebook

The Future of Facebook Marketing

As many of you know, Facebook is currently dealing with a data privacy breach of epic proportions. Currently, the worldwide figure stands at about 87 million affected users. For those of you relying on Social Media marketing as an effective means for marketing your business, things are getting ready to dramatically change for you. First, read more

gift of a glowing review

The #1 Thing On Your Corporate Christmas List

Dear Clients, Visitors, & Friends, As a child, one of my favorite things about the pre-holiday season was writing my letter to Santa. I was a very thoughtful child who always made sure to enquire about the health of the reindeer, elves, and Mrs. Claus, but only as a perfunctory pleasantry before getting to the read more

An Introduction to Your New Traffic Strategy – Part 1

About six months ago I published an article Are Likes, Citations, and Mentions the New Links? in which I prophesied that links were being replaced with social signals and we had all better beware. In the meantime, it has come to fruition. Now, while we have lots of resources and had done quite a bit in this area, but it simply has not been enough…until now.


Are Likes, Citations, and Mentions the New Links?

There is a change coming on the internet that mimics search as it really was in the early days. In the very beginning, search was developed to find answers and there were more people with questions than truly authoritative sites with answers. Authorities were identified by a combination of competent, well-constructed content and testimonial-grade inbound links (essentially a trusted, quality link system).

This led to a culture of link-building and eventually deceptive link spamming, which eroded and eventually undermined the concept of trusted links. It can be really difficult to identify a purchased link from an earned testimonial-grade link. Simply put, spammer link camouflage is just too good that it fools an unaware internet user many times.