About six months ago I published an article Are Likes, Citations, and Mentions the New Links? in which I prophesied that links were being replaced with social signals and we had all better beware. In the meantime, it has come to fruition. Now, while we have lots of resources and had done quite a bit in this area, but it simply has not been enough…until now.
There is a change coming on the internet that mimics search as it really was in the early days. In the very beginning, search was developed to find answers and there were more people with questions than truly authoritative sites with answers. Authorities were identified by a combination of competent, well-constructed content and testimonial-grade inbound links (essentially a trusted, quality link system).
This led to a culture of link-building and eventually deceptive link spamming, which eroded and eventually undermined the concept of trusted links. It can be really difficult to identify a purchased link from an earned testimonial-grade link. Simply put, spammer link camouflage is just too good that it fools an unaware internet user many times.
As an online business owner, it is critical for short and long term success that you understand that links to your website drive your rankings in the search engines. However, some links are more important than others and each have a purpose. Today, it’s all about winning Google’s trust. Trust rank and why Google thinks this is important will have to wait for another day but for now let’s get to the foundation of all your online relationships…including your website relationship with Google. This is a must read…