People care about other’s opinions. Whether it is something as small as where they buy their coffee to something as important as their brain surgeon, reputation matters. It is one of the key factors people use when making a decision, both off and online. Most people discuss their decisions with people who are important to … read more
Today we are going to talk about photography. Regardless of your business type, you need great photos to sell your products and services. Let’s face it, most people aren’t going to read all of your beautiful, well-thought out sales copy. It is the pictures that really matter. The images that you use on your website … read more
Dear Clients, Visitors, & Friends, As a child, one of my favorite things about the pre-holiday season was writing my letter to Santa. I was a very thoughtful child who always made sure to enquire about the health of the reindeer, elves, and Mrs. Claus, but only as a perfunctory pleasantry before getting to the … read more
Word of mouth advertising has been the mainstay of targeted advertising since time immemorial. Conventional word of mouth advertising is when communication and recommendations are done orally between friends, family members, neighbors, co-workers, vendors, and clients. There was a time when if you were bothered with a company or service or in contrast, happy with the service and/or product, you would pick up the phone and let your friends and family know about it. But times have certainly changed. Word of mouth advertising has surely changed by leaps and bounds but is it really dead?
Your New Traffic Strategy – Part 2 While this article will deal with social media, it is only a preparation guide for the real game which is really best described as your content marketing plan. Social media will be the fuel to drive traffic to that content and in turn…traffic to your website. Likes, citations, … read more