Backward engineering your true competitor’s web sites is mandatory if you intend to win in your online market. The good news is that your online competition is very limited, and luckily you only need to concentrate on a few of them to reveal what you really need to do to win! (Glad we got that out of the way early)
While it is popular to guess what Google / search engines want, it’s far more effective to give them what they tell you they want. By backward engineering your top ranking competitors, you can learn what the search engines value and then eliminate or duplicate their strategies and tactics. You need to do this in order to (sooner than later) “get what they get” and to achieve an advantage, and rank higher, by improving on their efforts.
Competitive research is half art and half science. The combination of theory and experience sets our research apart. With 200+ websites we own and manage for ourselves, our clients get to “piggy back” on our experience and reap the rewards of our “in the trenches” ranking warfare.