What Kind of Print Marketing Collateral is Right for Your Business?
Whether you choose to use sales sheets, samples, or flyers to support your sales process is entirely up to you. However, we have found that the majority of people positively respond to targeted, relevant, and well put together documentation that assists them in the decision making process.
This could include items such as:
- Business Cards
- Product Sales Sheets/Rack Cards
- Company History & Info Sheets
- Portfolio, Case Studies, Testimonials, & Reviews
- Expert Advice, Guides, & Professional Support Documents
- Material Samples
What About Branded Promotional Materials?
In our experience, it is best to limit branded promotional materials to functional, relevant items like ink pens. Don’t spend money on things like leather portfolios, branded stress balls, or any other level of promotional item if it isn’t directly related to your business or in support of a specific marketing campaign.
Need Help? We’re Here!
If you would like to discuss with us what kind of sales support material would work best for your business, we would be happy to analyze your current materials and provide recommendations for how to best create an effective sales sheet to help you earn more clients.