Getting Your Social Media Game On
Your New Traffic Strategy – Part 2
While this article will deal with social media, it is only a preparation guide for the real game which is really best described as your content marketing plan. Social media will be the fuel to drive traffic to that content and in turn…traffic to your website. Likes, citations, and mentions are the new links, remember?
Instead of trying to convince you beyond what I showed you in part one – Your New Traffic Strategy, that you MUST have user engagement if you want more search traffic to your website now, or any search traffic in the future.
If you are “considering”- sitting on the fence, or just downright mad you have to make some changes, do more work, or you are not thrilled with the prospect of increasing your marketing budget (which you don’t necessarily have to do either)- then join the crowd. No one likes more work or spending more money…but the rewards are substantial and you don’t really have a choice, unless you want to sleep on the porch with the other tired dogs and watch business go by.
If there was ever any doubt that more content equals more traffic you better get with the program. According to Hubspot, a marketing automation company, here are some facts every marketer should know…
- 78% of Internet users conduct product research online.
- In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
- 78% of business people use their mobile device to check email.
- 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
- 200 Million Americans have registered on the FTC’s “Do Not Call” list.
- 91% of email users have unsubscribed from a company email they previously opted-in to.
- 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
- 57% of businesses have acquired a customer through their company blog
- 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
- Companies that blog get 55% more web traffic.
- Inbound marketing costs 62% less per lead than traditional, outbound marketing. That’s right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, “if it don’t make dollars, it don’t make sense.” Outbound marketing just don’t make sense anymore.
With that knowledge, its clear things have been changing and are moving faster by the day. It’s time to get your social game on and up that traffic and up those sales.
Here is how you do it:
- Create social media accounts, set them up properly to provide the best user experience which means real information about your company, products and services and of course contact information.
- Review your yellow page ad website to make sure you have the tools and strategy in place to take advantage of the arriving traffic. Remember in part 1 that social widget and how it increase social engagement by 3700%? Lead forms, phone number placement and the list goes on.
- Create consistent content that your AUDIENCE wants to read or learn about.
- Get links, likes, shares, comments, mentions and user engagement – the new SEO!
You see, while SEO used to be the center piece of any online marketing plan, it’s now but one leg of the stool. The new center piece is CONTENT with SEO and SOCIAL ENGAGEMENT being the fuel to increase visibility and traffic..
In part 3, we will discuss creating the content which is at the heart of your new (content) marketing plan. While content writing frightens many people, it really doesn’t have to and you don’t have to be the one who does it however, market, customer and product knowledge are key a winning strategy and that is where you come in.