If you haven’t yet been able to fully understand just how IMPERATIVE it is for your business to start generating positive reviews online, then let me put it to you another way.
The first man who was able to utilize the power of online reviews for his business is Amazon Founder, Jeff Bezos. As a result, he is now the richest man ever in history.
The ability for customers to get honest feedback about seller and product quality made shopping with Amazon the easy choice, even if the items were priced lower elsewhere.
Okay, so maybe a few good reviews won’t make you a hundred billionaire, but you can’t deny that they provide your business with a little more credibility. The idea that humans care about the opinions of others has been historically and repeatedly enforced, from gossiping grandmas to hipster Yelpers. We won’t be changing any time soon.
Mark My Words Media has made it easy for our clients to get the reviews that they need directly through their marketing website with an integrated review system.
The features of this system include:
Generating more Google reviews is the top thing you can do to improve your online presence and support your lead generation campaign.
Our system not only makes it easy for you to generate more new positive reviews, it helps to mitigate the risk of potential negative reviews.
Mark My Words Media is dedicated to providing simple systems to support your business growth. If you have questions about your review generation, feel free to reach out to us for assistance!
Who can leave a review? Where is the best place for them to leave it? Is it against the rules to ask for reviews?
With so many common questions and misconceptions, it is understandable that many companies are reluctant to dive headfirst into generating reviews.
It is perfectly acceptable for you to ask anyone you know to leave you or your business a review online. Friends, employees, coworkers, family, colleagues, neighbors, community members, or anyone else who has had a personal or business experience with you is qualified to post a review of that interaction.
It is typically best to ask for reviews right away, although some products/services may require a longer time frame before someone can provide accurate long-term results.
Asking for a review as part of your standard practices not only ensures that the follow-up takes place, it also holds your team to a higher standard. Knowing that someone can leave a negative message about you, your service, or your business, is all the incentive most people need to work just a little bit harder.
BEST PRACTICE: Include a review request as part of your standard post-customer follow-up system. You can even include a request for review in your email signature to ensure you are asking every customer every time.
No! It is not against the rules of any reputable review site to ask those you have a relationship with to leave you an honest evaluation. Bribing, coercing, or rewarding positive reviews is generally discouraged, but typically doing a great job at a reasonable price is enough incentive for a happy client to leave a review. You can always send a thank-you afterward.
The first place you want to start generating quality reviews is on Google itself. This is your top priority, as it has the most impact on your search rankings. After you have 15-20 solid reviews on Google, you can start a round-robin system, sending reviewers to other review sites. Priority is as follows:
We provide email templates and custom links for our clients to send to ask for reviews, making it easy to get the reviews that you need to prove your value to potential new customers.
The number one reason companies don’t ask for reviews is that they are afraid of what they may say. If you have reason to believe that asking for reviews is more like opening a can of worms, then it is time to take a step back and seriously look at your business practices.
You don’t have to ask every customer every time. If you think that a customer may be likely to leave a negative review, don’t ask for them to leave one.
However, if you think they have had a bad experience, it is in your best interest to attempt to make it right for them however possible in order to avoid them taking it upon themselves to leave a negative review.
Typically, if someone feels that their concerns have been heard and addressed, they will not go out of their way to leave a bad rating of your business.
To close more clients and mitigate the risk of negative reviews, provide training for anyone in your firm who answers your phone, providing them with the tools and information they need to properly qualify and schedule new potential clients.
If you need help generating more qualified, targeted leads for your business, the marketing experts at Mark My Words Media are here for you.
Call Mark My Words Media today!
We deliver verified leads through all-inclusive, self-funding marketing campaigns with a proven return on investment.
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