Who? Where? When?
Who can leave a review? Where is the best place for them to leave it? Is it against the rules to ask for reviews?
With so many common questions and misconceptions, it is understandable that many companies are reluctant to dive headfirst into generating reviews.
Who Can Leave Me A Review?
It is perfectly acceptable for you to ask anyone you know to leave you or your business a review online. Friends, employees, coworkers, family, colleagues, neighbors, community members, or anyone else who has had a personal or business experience with you is qualified to post a review of that interaction.
When Should They Leave A Review?
It is typically best to ask for reviews right away, although some products/services may require a longer time frame before someone can provide accurate long-term results.
Asking for a review as part of your standard practices not only ensures that the follow-up takes place, it also holds your team to a higher standard. Knowing that someone can leave a negative message about you, your service, or your business, is all the incentive most people need to work just a little bit harder.
BEST PRACTICE: Include a review request as part of your standard post-customer follow-up system. You can even include a request for review in your email signature to ensure you are asking every customer every time.
Is It Against the Rules to Ask for Reviews?
No! It is not against the rules of any reputable review site to ask those you have a relationship with to leave you an honest evaluation. Bribing, coercing, or rewarding positive reviews is generally discouraged, but typically doing a great job at a reasonable price is enough incentive for a happy client to leave a review. You can always send a thank-you afterward.
Where Should Happy Clients Post a Review?
The first place you want to start generating quality reviews is on Google itself. This is your top priority, as it has the most impact on your search rankings. After you have 15-20 solid reviews on Google, you can start a round-robin system, sending reviewers to other review sites. Priority is as follows:
- Industry Specific- AVVO
- Location Specific- Alignable, LinkedIn
We provide email templates and custom links for our clients to send to ask for reviews, making it easy to get the reviews that you need to prove your value to potential new customers.