Make no mistake about it; keyword research is “THE” most important work in order to assure your online success. This is your first step towards your goal, so it had better be right.
I realize this may seem like a kindergarten level task and there are many keyword tools that will generate a very large list of keywords and search phrases. You are also not likely to hear much about this from your web designer, SEO expert, or online marketing guru except to say, they do it.
There is much more to this extremely important work than meets the eye or that most “so called experts” even know to do to ensure high search engine rankings. Concepts like theming, which to the “everyday” person again sounds rather simple, but remember this is a highly technical concept and it’s only what the search engines algorithm ranks that matters.
I could throw out lots of jibber jabber that you couldn’t care less about except that it is a very important. But understand this: target the wrong phrases and even if you rank for them…you get no sales.
Do not trust your keyword research to anyone other than a real keyword expert or you will “kiss your high search rankings goodbye.”