You stand at the entrance to the nicest neighborhood in your town. Flanked by your best buds and armed with treat bags and the most convincing costume you can come up with, you are ready to go make your pitch. “Trick or Treat!” Your request is greeted with admiration and handfuls of delicious treats. Now, … read more
Digital Marketing & Lead Generation News & Resources
Insurance salesmen know all the sales tricks- but could they be missing out online? The web is the easiest way to get new clients- if you know how to get them! Anything that reduces the number of footsteps you have to take to get a sale means more time and more money for the salesman. … read more
Taking your community business to the next level might be a very daunting task but one easy way to take a step forward in this direction is by joining your local chamber of commerce. Retailers of traditional brick-and-mortar type of stores as well as online website stores can use the chambers to promote and protect their business, increase the visibility and exposure of their firm, and give sales a substantial boost.
Word of mouth advertising has been the mainstay of targeted advertising since time immemorial. Conventional word of mouth advertising is when communication and recommendations are done orally between friends, family members, neighbors, co-workers, vendors, and clients. There was a time when if you were bothered with a company or service or in contrast, happy with the service and/or product, you would pick up the phone and let your friends and family know about it. But times have certainly changed. Word of mouth advertising has surely changed by leaps and bounds but is it really dead?
You search Google using a keyword, phrase, or even a question, and get a series of results, often very relevant to your request. So how does Google do it? How do they decide what to show, when to show it, and who to show it to? The Magic Formula For Search Results First is the … read more