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Copywriting for Lawyers

Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This … read more

How Do You Stack Up? Lawyer Marketing Analysis

Marketing your law firm isn’t easy. However, there are some things you can do on your website TODAY that can make a huge impact on your ability to generate and convert more local law leads.   1. Get a Website! Are you one of the 40% of Small Law Firms that does not have a … read more

6 Steps to Killer Sales Letters That Convert!

Crafting the words needed to convince someone to purchase your product or service can be a challenge. Most sales people are not writers, and that can make it difficult for them to whip up an amazing, convincing sales letter with no direction. Through our years of research and marketing, we have found that starting with … read more

Own Your Reputation!

You Are Who They Say You Are The world is not the way it used to be. If a customer had a bad experience at your business, they would tell a couple of friends, and that would be as far as the “negative review” would go. It wouldn’t haunt you forever, an evil specter always … read more

How to Post Reviews

Here are detailed instructions on how to post reviews to various review sites. You can use these when requesting reviews from your customers, or when writing reviews for us!  How to Post a Review on Yelp  How to Post a Review on Google Plus  How to Post a Review on Local.com  How to Post a … read more