Site Navigation

Digital Marketing & Lead Generation News & Resources

6 Steps to Killer Sales Letters That Convert!

Crafting the words needed to convince someone to purchase your product or service can be a challenge. Most sales people are not writers, and that can make it difficult for them to whip up an amazing, convincing sales letter with no direction. Through our years of research and marketing, we have found that starting with … read more

Own Your Reputation!

You Are Who They Say You Are The world is not the way it used to be. If a customer had a bad experience at your business, they would tell a couple of friends, and that would be as far as the “negative review” would go. It wouldn’t haunt you forever, an evil specter always … read more

How to Post Reviews

Here are detailed instructions on how to post reviews to various review sites. You can use these when requesting reviews from your customers, or when writing reviews for us!  How to Post a Review on Yelp  How to Post a Review on Google Plus  How to Post a Review on Local.com  How to Post a … read more

Are Likes, Citations, and Mentions the New Links?

There is a change coming on the internet that mimics search as it really was in the early days. In the very beginning, search was developed to find answers and there were more people with questions than truly authoritative sites with answers. Authorities were identified by a combination of competent, well-constructed content and testimonial-grade inbound links (essentially a trusted, quality link system).

This led to a culture of link-building and eventually deceptive link spamming, which eroded and eventually undermined the concept of trusted links. It can be really difficult to identify a purchased link from an earned testimonial-grade link. Simply put, spammer link camouflage is just too good that it fools an unaware internet user many times.

Google Preview Is Changing Things

Well as you probably all know, Google recently introduced it’s new ‘preview’ extension to the search results which effectively displays a huge screenshot of your site when you hover a little question mark next to your listing, and our early monitoring indicates this could profoundly affect your results especially if you rank highly and get lots of traffic for a particular key phrase.