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Digital Marketing & Lead Generation News & Resources

Are Likes, Citations, and Mentions the New Links?

There is a change coming on the internet that mimics search as it really was in the early days. In the very beginning, search was developed to find answers and there were more people with questions than truly authoritative sites with answers. Authorities were identified by a combination of competent, well-constructed content and testimonial-grade inbound links (essentially a trusted, quality link system).

This led to a culture of link-building and eventually deceptive link spamming, which eroded and eventually undermined the concept of trusted links. It can be really difficult to identify a purchased link from an earned testimonial-grade link. Simply put, spammer link camouflage is just too good that it fools an unaware internet user many times.

Google Preview Is Changing Things

Well as you probably all know, Google recently introduced it’s new ‘preview’ extension to the search results which effectively displays a huge screenshot of your site when you hover a little question mark next to your listing, and our early monitoring indicates this could profoundly affect your results especially if you rank highly and get lots of traffic for a particular key phrase.

Claim Your Local Listing

GOOGLE PLACES The Contents Of Your Ad Just to cover the basics of a Google Local Ad….. As with any landing page, there are some basics that Google Local needs, and these are as follows: Title: Be adventurous, make it stand out! Address: It only needs to be a valid address… (hint, hint, evil laugh … read more

The FIVE People You Need On Your Team

An Astute Accountant, Seasoned Attorney, Masterful Mentor, and Supportive Sidekick are all vital ingredients to a start-up team. However, those who are looking to start-up an online business need one more CRUCIAL team member!