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Digital Marketing & Lead Generation News & Resources

An Introduction to Your New Traffic Strategy – Part 1

About six months ago I published an article Are Likes, Citations, and Mentions the New Links? in which I prophesied that links were being replaced with social signals and we had all better beware. In the meantime, it has come to fruition. Now, while we have lots of resources and had done quite a bit in this area, but it simply has not been enough…until now.

Google Places: How to Stand Out

Marketing your business, product or service online via Google Places can be tricky. Immediately, you are faced with millions upon millions of competitors, all with one goal, to get your potential customer to pick your page, amongst the many others, to click, to go into, to visit, and ultimately, to purchase what you are selling. While everybody seems to have a different way of achieving this, we at Mark My Words Media have come to rely on a fail-safe formula for creating our Google Local ads.

Tools for Productivity

Here you will find a set of tools that we simply could not live without. Many of these are free or cost very little and can significantly improve your productivity and effectiveness in internet marketing and running your business. SEO Quake Toolbar – This will allow you to view all of your website stats such … read more

Optimized Content is Loved by Search Engines and Readers Alike

Optimized content allows your good work to do double duty. For your page to rank for a key-phrase, the content must be carefully written and it must compel the reader to take “your most wanted response” whether that is a lead sale or phone contact. Sounds easy but you must remember people are busy, they skim when they read and don’t always do what you want them to do. You must optimize your content for both visitor and search engines.

Creating Search Engine Friendly Themed Content

Gone are the days where you can repeat your keyword to achieve what was “keyword” density and have your page rank. Today it’s much easier but deeper thought and writing skills are required to achieve a top result. The new mantra is “theme density” and the example below will explain how to achieve it for your entire website where ranking matters.