Optimized content allows your good work to do double duty. For your page to rank for a key-phrase, the content must be carefully written and it must compel the reader to take “your most wanted response” whether that is a lead sale or phone contact. Sounds easy but you must remember people are busy, they skim when they read and don’t always do what you want them to do. You must optimize your content for both visitor and search engines.
Digital Marketing & Lead Generation News & Resources
Gone are the days where you can repeat your keyword to achieve what was “keyword” density and have your page rank. Today it’s much easier but deeper thought and writing skills are required to achieve a top result. The new mantra is “theme density” and the example below will explain how to achieve it for your entire website where ranking matters.
Remember! Google does not pay attention to capital letters, periods, commas and other “white noise”. You get what I call “backward keywords” in your keyword research yet it is still important to add them into your article. Here is an example on how you can accomplish this easily! Example: keyword- toothpaste whitening. Inserting into article: Always remember to brush your teeth on a daily basis with toothpaste. Whitening your teeth can be accomplished with even this small task.
Just how important is picking out the right domain name for SEO success? In part 1, we discussed branding and using keywords in the domain name to get a search engine ranking advantage. Now let’s turn our eyes to the more practical, since the theory is clearly understood. First, when checking any research for good … read more
Companies, organizations and businesses in the know realize that more than ever, it is vital to have a strong and legitimate online presence. These days, it isn’t enough to be reachable via phone, or to have ads in the local newspaper. Consumers and clients want to be able to contact companies right away, any time of the day or night and to be able to get information ASAP! The fastest source for these consumers is, of course, the Internet.