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Digital Marketing & Lead Generation News & Resources

How to Capitalize on a Chamber of Commerce Membership

Taking your community business to the next level might be a very daunting task but one easy way to take a step forward in this direction is by joining your local chamber of commerce. Retailers of traditional brick-and-mortar type of stores as well as online website stores can use the chambers to promote and protect their business, increase the visibility and exposure of their firm, and give sales a substantial boost.

Internet Marketing: Is Word of Mouth Advertising Dead?

Word of mouth advertising has been the mainstay of targeted advertising since time immemorial. Conventional word of mouth advertising is when communication and recommendations are done orally between friends, family members, neighbors, co-workers, vendors, and clients. There was a time when if you were bothered with a company or service or in contrast, happy with the service and/or product, you would pick up the phone and let your friends and family know about it. But times have certainly changed. Word of mouth advertising has surely changed by leaps and bounds but is it really dead?

What REALLY Happens When You “Google” Something

You search Google using a keyword, phrase, or even a question, and get a series of results, often very relevant to your request. So how does Google do it? How do they decide what to show, when to show it, and who to show it to? The Magic Formula For Search Results First is the … read more

Mark My Words Media Tips & Updates- September, 2018

“A ship in harbor is safe, but that’s not what ships are built for.” – John A. Shedd I heard this quote the other day from an elderly man named Oscar in a human interest story on the news, and it really stuck with me, and not just because it is hurricane season. As entrepreneurs, … read more

10 Tips for Creating Effective Flyers, Sales Sheets, & Leave Behinds

Putting together an effective leave behind or sales sheet for your clients can be challenging. There is lots of information that you could potentially share with them, from technical aspects to proof of your professionalism. What you choose to leave behind should be carefully considered, relevant to their project, as well as useful and compelling. … read more