NEWS

Hero Shots for Lawyers

Hero Shots & Photography For Lawyers

What is a Hero Shot? A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear shot of you, looking like the read more

Trust Elements for Lawyers

Trust Elements For Attorney Websites

As a Law Firm, you want to evoke an image of professionalism, expertise, and credibility, both within your four walls, and in the image you project to the outside world through your use of marketing, including your website. For many of your website visitors, this is the first experience they have ever had with finding read more

Attorney Legal Phone Answering Script

3 Rules of Phone Etiquette for Law Firms- Phone Script Included

Is poor phone etiquette negatively impacting your law firm? There is a lot more to phone etiquette than simply the tone of your voice and how polite you are, although those items are also extremely important. Properly handling calls from new leads can make a big difference in your ability to convert an interested party read more

What Content Does My Legal Website Need?

What Content Does My Legal Website Need?

So you know how to write great content, feel empowered to knock it out, and then you hit a major stumbling block- what the heck are you supposed to be writing? Understanding appropriate content for your law firm website can be challenging, whether you are starting from the beginning, or looking to expand your current read more

Copywriting For Lawyers

Copywriting for Lawyers

Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This is read more