The holidays are fast approaching!
Many of our northern clients are experiencing an early winter blast, with bubble coats and boot socks out in full force. Unfortunately, this also marks the beginning of a slower season for their business, as well.
But that doesn’t mean that there isn’t anything for you to do.
- Get More Reviews: If you send holiday cards, gifts, or greetings, include a note asking for a review of your business, or even a follow-up email asking if they got your gift with a passive review reminder.
- Improve Your Processes: This is also a great time for staff training and process review. Critically review your business and make a solid plan to take care of those items you never seem to have time to handle.
- Get Involved: The holidays are also a great time for community involvement and networking. While business is a little slower, you have more opportunity to make connections for the new year. Make your business a drop-off for toy donations or canned foods, or support/sponsor a local theater production to increase your brand awareness within your community.
“Slow” seasons are just as important to your business as the busy ones. They allow you to breathe, regroup, and get it together for the upcoming year so that it can be even better than the one before. We deliver leads year round, and will continue to send you leads for your business throughout the holiday season, so don’t check out entirely!
If you need more suggestions for how to grow your business during downtimes, we will be happy to provide you with a laundry list of ideas.