“A ship in harbor is safe, but that’s not what ships are built for.” – John A. Shedd
I heard this quote the other day from an elderly man named Oscar in a human interest story on the news, and it really stuck with me, and not just because it is hurricane season.
As entrepreneurs, we are risk-taking machines. However, we are all still susceptible to relying on the safety of the harbor when the seas get rocky.
Too often, we find that something is comfortable, or acceptable, so we are reluctant to make a change, whether that be in our processes, our employees, or even in our own actions and behaviors.
At Mark My Words Media, we used to be in the business of letting clients dictate their specific marketing blend, determining exactly what programs they wanted to use.
It simply didn’t work, for us or our clients.
So we asked, “What if we just did everything? Can we just do that? How can we make that work?”
And it completely changed our lives and our business.
We could now take action to make sure our clients were over-the-moon happy without having to wait for the approvals, reviews, and feedback that would habitually delay projects, often until the initiative was no longer timely or effective.
We did something that was completely different than what everyone else around us was doing, and that allowed us to be flexible enough to consistently deliver for our clients, faster than ever before (or anyone else).
A challenge for all of us:
I want to challenge you to critically analyze one aspect of your business every single day, whether it be something as simple as why the tape dispenser sits by the phone when you always use it by the computer, to something as complex as your employee compensation structure.
And don’t be afraid to innovate, or ask, “What if we didn’t? What if we did this instead? What if we could? How could we make that happen?”
These are the questions that lead to disruption, and ultimately growth.