Companies, organizations, and businesses in the know realize that more than ever, it is vital to have a strong and legitimate online presence. These days, it isn’t enough to be reachable via phone, or to have ads in the local newspaper. Consumers and clients want to be able to contact companies right away, any time of the day or night, and to be able to get information ASAP! The fastest source for these consumers is, of course, the Internet.
This is where the importance of a domain name comes in. An excellent domain, coupled with a well-designed website, are sure to get customers to find your website and learn about your product or services…before your competitors. Let our Practical Tips on Picking the Right Domain Name be your guide in shopping for your personal domain name. Selecting the right one should be an easy task with these indispensable reminders.
1.Brainstorm for keywords related to your business
The most common phrases you use to describe the service that you offer should be the starting point of your domain name search. If these are the things you think about when you think about your business, chances are, other people will think the same thing too. After you’ve come up with those keywords, pair them up with common articles, prefixes and suffixes and see what sounds right.
2. Make sure your domain remains unique.
Before registering a domain name, check to see if another company has registered the same one or one that sounds or is spelled similarly. Take into account British and American English. It would also be advisable to look into domains that may have the plural, singular, or hyphenated spelling of your desired domain.
Failure to take this tip into account may mean that you may be leading customers to a competitor’s site or even a site that is completely unrelated to yours. The fact of the matter is, you are making it difficult for your potential clients to visit your own site, and this can equate to a loss of business for you.
3. Stick with Dot-com Domains
If you’re a tech-savvy individual, it may seem logical to you that there are other domains out there besides .com, such as .net or .org. However, the sad truth is that the rest of the not-so-tech-savvy world is not so familiar with this fact, and believe that only the .coms exist. However, if the exact phrase that matches your product or service is available in either .com, .net or .org ….and there is daily traffic for that EXACT phrase, then consider any of the three alternative suffixes.
4. Make your domain short and easy to type.
A shorter domain name is generally easier to remember, but take note that there are exceptions to this rule. A short domain, such as Apple.com, will stick to a client’s mind. However, a short domain that doesn’t mean anything will easily be forgotten.
In the same manner, a domain that is easier to type and spell lessens the chances of errors. This is why it is best to stick to the most simple and familiar spelling of a certain word and stay away from “confusing” letters such as x,z,y, and q.
5. Stay away from hyphens, slang, numeral usage, and numerical substitutions.
As was stressed in tip number 4, domain names should be short, simple and easy to remember. Hyphens, slang, numeral usage, and numerical substitutions just complicate matters. Possible clients would not be sure where to place the hyphens, would not be sure whether to put “4” or “for”, or would be confused whether to type in “ten” or “10”. All these little details can discourage a possible client from finding your website.
6. Make sure your domain is easy to “brand” and market
Your domain name should be high up on marketability and ‘brandability”. You should be able to see your domain name on ads, posters, and billboards without it seeming forced or awkward.
Next, in part 2 we will learn about a free tool and how to determine which domain name is worth buying.