Did you know that you are 100 times more likely to reach a prospect if you respond within 5 minutes, and 21 times more likely to convert them to a client?
That is because time is of the essence. When a prospect reaches out to you, they are actively engaged in the purchasing decisionat that time. That means that the sooner you respond to them, the more likely you are to catch them while they are still in decision mode. 35-50% of prospects go with the law firm who responds to them first. Wait too long, and their decision is likely already made, and probably not to your benefit.
You are spending your hard-earned cash to generate more leads online, so why aren’t they being treated with the urgency they demand? Only 37% of law firms are responding to leads within the first hour, with many not responding at all! The good news is that if you are able to respond quickly and engage with your leads within a few minutes of initial contact, you have the opportunity to outperform your competition.
There are ways that you can improve your response time and increase your chances of converting more prospects into leads and clients.
Answer your phone.
If you can’t answer your phone, find someone who can.
If no one can answer your phone, make sure that follow up is done as quickly as possible.
If you don’t reach them, keep trying.
If you need assistance managing your leads and putting a process in place that works for you and your team, let us know. We can analyze your current process, and make recommendations for improvement and tools that can assist you with management of your incoming leads.
Call us today to discuss how you can make the most of your leads.
Now that you know the importance of answering the phone, it’s time to learn how to best handle lead phone calls.