Writing for Local Search Engines & Directories
Steven Brier over at Local Internet USA brought up a good point to me recently, in that the focus on submitting to Local Search Engines and Directories is not so much about the time it takes to submit to them all, but rather the work it takes identify your keywords and create some compelling and attractive copy that will draw your target audience in from these local search engines and directories. This obviously comes from a professional who sees the results of well thought out copy.
Before submitting to search directories, your website should be optimized with your keywords. You’ll want to make sure these make it into your listing copy where appropriate. Here is more information on Local SEO for your website.
Note: This list does not cover local niches. If you are a restaurant for example, you will want to list with local directory sites like UrbanSpoon for instance. If there are niche directories with local listings, get in them as well! I’d put such a directory near the top of my list.
So start with Universal Business Listing (UBL). I don’t mean this to be a review of Universal Business Listing, but they are the “big one”. They feed listings to almost everyone else online, as you can see in the Notes area of the table below. Plus they also get you in 411 and GPS directories. The cost is nominal at $30, and included in that is the cost of listing with other paid directories like the Yellow Pages, Super Pages, Dex. You also don’t have to wait 4-6 months to get into InfoUSA which is all important online and off. Do the math and you’ll realize that its well worth it, plus , it gives you one place to make updates with in the future, not 26.
After submitting to UBL, hit at least the top 5 local search directories not covered by UBL. Do the rest too, but you’ll be leaving a lot “on the table” if you don’t hit at least those top 5).
Get Listed With These Local Search Engines, Directories and Providers
|1||Google Maps||Free||UBL Covered|
|2||Yahoo! Local||Free||UBL Covered|
|3||Microsoft Live||Free||UBL Covered|
|4||Canoe (Canada)||Paid||Fed by InfoCanada – UBL Covered|
|5||Yellow Pages||Paid||Feeds MapQuest & Others – UBL Covered|
|6||AOL Local Search||Free||UBL Covered|
|8||SuperPages||Paid||Feeds 411.com, WhitePages.com & Others- UBL Covered|
|9||MapQuest||Free||Feed by InfoUSA. Getting more Local – UBL Covered|
|10||Yelp||Free||Getting more popular – Feeds Yelp.ca – UBL Covered|
|11||Citysearch||Free||Can’t submit, but can review – UBL Covered|
|13||Dex||Paid||includes DexKnows.com – UBL Covered|
|15||InfoSpace||Free||Getting less popular – UBL Covered|
|16||MatchPoint.com||Free||Now Allows You to “Claim” Your Business.|
|18||GetFave.com||Free||Getting more popular.|
|19||YellowBot||Free||Feeds WebLocal.ca in Canada.|
|20||Merchant Circle||Free||Fed By YP. Getting more Popular – UBL Covered|
|21||Hot Frog||Free||Getting more Popular|
|23||MacRAE’S BLUE BOOK||Free||Industrial Only. Feeds YellowPages.com|
|24||Best of the Web||Free|
|25||Magic Yellow Pages||Free||Less Popular than in the past.|
See Review .
|27||Judy’s Book||Free||UBL Covered|
|29||GenieKnows||Free||New as of March ’09|
|32||Discover Our Town||Free|
|33||Open List||Free||Getting less popular|
|34||USCity.net||Free||Getting less popular|
|35||Yellow Page City||Paid||Fed By YP – UBL Covered|
|38||Go Toll Free||Free||List your business 1800 # online.|
|1||Universal Business Listing||Paid||Worth every penny considering reach & time saved.|
|2||Info USA||Paid||Feeds Web, GPS & 411 as well as InfoCanada – UBL Covered & Faster.|
|4||The Local Data Company (U.K.)||Free||Feeds Big Search Engines in UK.|
|5||Localeze||Free||Feeds “Big 3” & Yellow Pages as well as click2connect.com and others – UBL Covered|
The above list was compiled by using a formula based on the popularity of the Local Search Engine/Directory, its recent increase or decrease of popularity, the significance of the sites it “feeds” and where it get “fed” its information from.